CHOICEXS PLC

A PLUS-quoted
Company

Market Status:

Open

Symbol Cncy Code Bid Offer Mid Ann Volume Last Traded 52W Low 52W High
CXSP GBX 47.00 53.00 50.00 10000 24/06/2010 49 50

CompanyCHOICEXS PLC
ISINGB00B401BF21/GBX/PLUS-exn
SourceCIS
HeadlineStatement re. FIRST DAY OF TRADING
Released07:00AM 29th September 2009
NumberCIS.20090928:BIT:2119:0:Choicexs PLC





Admission Announcement
CHOICEXS PLC

FIRST DAY OF TRADING
The  Directors  of  ChoiceXS plc ("ChoiceXS" or "the Company")  are  pleased  to
announce that the Company's shares of £0.01 each have today, 29 September  2009,
been admitted for trading on the PLUS - quoted market.

ADMISSION DETAILS
Securities                    5,000,000 Ordinary Shares
Sector classification:        Media Company
Principal activities:         Internet Protocol Television
Corporate adviser:            Axiom Capital Ltd ("Axiom")

OVERVIEW

The  Company is the holding company for ICTV. ICTV was established in 2003  with
the  aim of developing an innovative IPTV application. All commercial activities
undertaken by the Company have been and will continue to be carried out by  ICTV
or its subsidiaries.
The  Company  now  intends to leverage ICTV's existing position  to  expand  its
existing  operations  in and into Greece, the Balkans,  the  Caribbean  and  the
Middle East, with a particular emphasis on developments in Dubai, UAE.

FUTURE PLANS

The  Company, through its wholly owned subsidiary, ICTV, intends to leverage its
resellers'  network  and  its  track record in Dubai  to  sign  agreements  with
established hotels and hotels under development in the United Arab Emirates  and
other Gulf Cooperation Council (GCC) states.
In  the  dominant  model in the European market, the hotel is  not  required  to
purchase  any  television units, hardware or software and the  service  provider
carries  the cost for the initial installation. The hotel then pays the  service
provider over a fixed contract period an amount that repays the services and the
initial  installation over time. ICTV aims to introduce this model  as  well  by
financing  its  installations for the next 5 years. The target is  to  build  an
installed  base of 150, hotels where the system will be installed with financing
from ICTV and the initial cost is recovered by an increased revenue per room per
month.
ICTV intends to raise funds after Admission with the intention of utilising such
funds to focus on expanding its installed customer base in Greece and abroad  by
adopting the rental model applied by its competitors. The Directors believe this
will be a major milestone in establishing ICTV as a key player in the market, as
increased size will give ICTV the necessary references and - most importantly  -
will  also  create  a sizable, constant cash flow stream. This,  in  turn,  will
permit the re-financing of future installations.
In  addition, it is intended that any funds raised will also be used to research
and  develop new technologies and services for all sectors where the Company  is
active.  Some  examples  are the research for new and  better  STB  ie  terminal
devices,  the  research  for  streaming technologies  and  the  testing  of  new
hardware.
ICTV will also expand its marketing efforts by participating in trade fairs  and
acquiring  business intelligence. Demonstration kits will also  be  provided  to
resellers in order to better promote the products.

DIRECTORS

EFSTATHIOS TAVRIDIS, 48, PRESIDENT AND MANAGING DIRECTOR.
Mr.  Tavridis is a chemical engineer and economist. He is the Vice-Chairman  and
Managing  Director  of  Athens Stock Exchange listed  Euroconsultants  S.A  -  a
management   and   technology  consulting  company.   Euroconsultants   SA   has
subsidiaries in most East European countries and is the owner of i4G  Incubation
for  Growth Technology. The company is also a shareholder of numerous technology
start ups in the sectors of IST, life sciences and environment. Mr. Tavridis  is
mainly  responsible  for  business development  in  Greece  and  the  day-to-day
management  of the Euroconsultants Group of companies. He is also  the  Managing
Director  of  the i4G Incubation for Growth. He has been involved with  numerous
technical assistance projects for the Greek authorities and the private  sector.
He was a member of the board of directors of the Federation of Industrialists of
Northern  Greece.   He started his career in management as an officer  in  paper
mill  Softext and then in the industrial water processing company Waterchem.  He
has  participated  in  the  working group of the  European  Commission  research
programme "Suspension Polymerization of PVC particles".  For four years  he  was
chairman  of  the  regional  office  of  Metek,  a  large  engineering   company
undertaking  the  project management of large projects.  Mr. Tavrides,  was  the
managing director of Eurotec, a regional and local development company  as  well
as the President of Gnomon Informatics, the IT subsidiary of the Euroconsultants
Group. He is often a guest speaker at conferences, forums and industry events.

AIKATERINA KALLIGATSI, 39, CEO, VICE-PRESIDENT AND CO-FOUNDER OF ICTV HELLAS SA.
Ms   Kalligatsi,  holds  a  BA  in  Economics  from  Aristotle   University   of
Thessaloniki,  Greece  and  a  Masters  in  Management  Science  from   Carleton
University  in Ottawa, Canada. Ms Kalligatsi is a founding partner of  ICTV  and
has held various positions within the Euroconsultants Group for almost 10 years.
Her  previous  responsibilities include heading  the  European  Funded  Projects
department  where  she coordinated multimillion Euro projects on  European  wide
Innovation  and  RTD, heading the Northern Greece office of the Hellenic  Centre
for  Technology  Transfer and holding various positions with  the  International
Projects  Department.  Ms Kalligatsi started her career in Marketing  Management
for  the Canadian Technology Transfer Agency of the European Space Agency  (ESA)
in  Ottawa, Canada and consulting at KPMG Consulting in Ottawa, Canada. She  has
also   consulted  in  Marketing,  Human  Resources  and  Technology   for   such
organizations  as  the  Government of Canada - Federal  Partners  in  Technology
Transfer, Human Resources Development Canada, the Canadian Space Agency and  the
Canadian  Imperial Bank of Commerce. She has held various research positions  at
Carleton  University and the University of Ottawa and is the author  of  several
scientific  papers  in the fields of Technology Transfer and  Commercialization,
Innovation  Management and Foreign Investment. Ms Kalligatsi was  an  investment
plan  evaluator  for  EBRD - Direct Investment Facility and has  taught  several
seminars and courses.

KOSTANTINOS KAGGELIDES, 42, NON-EXECUTIVE DIRECTOR.
Mr.  Konstantinos Kaggelides, is the co-founder & Technical Director  of  Gnomon
Informatics   S.A,   a   Euroconsultants  S.A.  subsidiary  company,   providing
information technology services in the areas of enterprise computing, e-business
and  advanced  computing  applications. Mr. Kaggelides  has  over  15  years  of
experience in the development of information systems, and has spent much of  his
working   career   on  IT  system  design,  new  IT  product   development   and
commercialisation. Amongst his key qualifications are: projects  and  programmes
appraisal  and  evaluation,  financial and  project  management,  management  of
multinational teams, programme planning, investment strategies and  training  of
mid-  and  high  level  managers.  During his career  Mr.  Kaggelides  has  been
involved  in  several  international projects, which all  have  dealt  with  the
development   and  expansion  of  various  information  technology  applications
addressing  a  multitude of users, ranging from local government authorities  to
national authorities and central government institutions as well as many private
sector projects.

PARIS KOKOROTSIKOS (PHD), 49, NON-EXECUTIVE DIRECTOR.
Mr Kokorotsikos is a chemical engineer and is the CEO of Euroconsultants S.A. Mr
Kokorotsikos,    through  the   Euroconsultants  Group,  participates   in   the
development  of  Technology Infrastructure and funds Initiatives  in  SE  Europe
(Romania,  Bulgaria, Serbia, Czech Republic), and GCC countries. Mr Kokorotsikos
was  member  of the board of the Technology Transfer Association of EU.  He  has
coordinated  technical  assistance teams at top government  level  on  planning,
management  and  evaluation of Operational and Development programmes  for  more
than  40 countries and regions aiming at Private Investments increase, for SMEs,
for  technology transfer, for quality in industry, for interregional and  cross-
border  cooperation and especially for promoting entrepreneurship from  research
institutes, in the framework of EU, WB, EBRD and government programmes.  He  has
been  the author of several papers on development issues and was the speaker  at
numerous  conferences  in  the EU. Mr Kokorotsikos started  his  career  (whilst
engaging in PhD research) as industrial liaison officer of the Chemical  Process
Engineering Research Institute of the National Foundation for Research, and  has
taught courses on energy technologies and technology transfer at the Engineering
School of the Aristotle University of Thessaloniki.

PANAYIOTIS KANELLOPOULOS, 42, FINANCE DIRECTOR.
Mr  Kanellopoulos  holds  a  Dip.  Eng.  (ChEng)  from  the  National  Technical
University of Athens, a M.S. (ChEng) from Tufts University in Massachusetts  and
an  MBA  from  INSEAD.  He has over 15 years of experience  in  private  equity,
corporate  and investment banking. He is currently the senior advisor in  charge
of corporate finance and private equity for Euroconsultants International. Prior
to  his  present  posting, he served as the financial controller and  investment
director  of  DEMCO Group, a private capital group managing 2.3  billion  Euros,
being  non-executive  director  of  6  portfolio  companies.  He  was  also  the
investment manager for Commercial Capital, 200-million Euro private equity group
undertaking   growth   capital  transactions  in   south-eastern   Europe.   Mr.
Kanellopoulos   has  held  various  positions  in  the  banking  industry   with
organisations  such  as EFG Eurobank, UBS AG, Interbank  of  Greece  and  Ionian
Finance.

ANTONIS FAKLIS, AGE 41, INDEPENDENT NON-EXECUTIVE DIRECTOR
Mr Faklis holds a BA in Mathematics and Statistics from the University of Athens
and  an MBA in Finance from the Leonard N. Stern School of Business at New  York
University. He started his career in banking in 1996 at the Bank of  Cyprus  and
subsequently worked at P&K Capital Aepey in Athens for ten years where he was an
Investment  Banking  Director. During this time, he executed  a  number  of  M&A
transactions among listed companies representing over Euro 3 billion  in  market
value  in  sectors  such as IT, finance, construction and retail.  He  acted  as
adviser to several companies going public and contributed to such issues as  IPO
pricing,   balance  sheet  restructuring,  promotion  tactics   and   prospectus
preparation. He also actively participated in fundraising, structuring  and  IPO
of  a  Euro  73  million closed end fund. In 2006 Mr Faklis joined the  Ellaktor
Group where he coordinated and monitored all the main financial aspects such  as
accounting, treasury, controlling and budgeting for subsidiaries and executed  a
number of acquisitions, including a Euro 170 million listed entity.

CURRENT AND PREVIOUS DIRECTORSHIPS OF THE DIRECTORS
Director              Current               Past Directorships
                      Directorships
Efstathios Tavridis   ICTV SA               None
                      Euroconsultants SA
                      Gnomon Informatics
                      SA
                      Eurotec SA
                      i4G SA
Paris Kokorotsikos    ICTV SA               None
                      Euroconsultants SA
                      Gnomon Informatics
                      SA
                      i4G SA
Aikaterini            ICTV SA               None
Kalligatsi
Kostantinos           ICTV SA               None
Kaggelides            Gnomon Informatics
                      SA
Panayiotis            ICTV SA               None
Kanellopoulos


SUBSTANTIAL SHAREHOLDERS

The Company has the following substantial shareholders:
*    Euroconsultants SA*: 3,682,000 Ordinary Shares
*    Mrs Aikaterini Kalligkatsi: 900,000 Ordinary Shares
*    Mr Efstathios Tavridis: 159,000 Ordinary Shares
*    Mr Paris Kokorotsikos: 159,000 Ordinary Shares
*    Mrs Dovletoglou Ioanna: 100,000 Ordinary Shares
* Efstathios Tavridis also owns 1,176,178 shares, representing 20.81% of
Euroconsultants and Paris Kokorotsikos also owns 1,349,078 shares, representing
23.87% of Euroconsultants.

ADVISER WARRANTS
Company has granted Warrants to Axiom Capital Limited to subscribe for 7% of the
share  capital at Admission, up to 5 years from Admission at an amount equal  to
the mid market Admission price.

REASON FOR ADMISSION TO PLUS

The Directors believe that the benefits of being listed on PLUS include:
  *    Raising the Company's profile in its industry sector;
  *    The ability to raise capital in the future;
  *    The ability to attract potential merger and acquisition interest.

RISK FACTORS

In  addition  to  the other relevant information set out in this  document,  the
following specific factors should be considered carefully in evaluating  whether
to  make an investment in the Company. This list is not exhaustive, nor is it an
explanation of all the risk factors involved in investing in the Company and nor
are  they set out in any order of priority. Any one or more of these risks could
have a material adverse effect on the value of any investment in the Company and
the  business, financial position or operating results of the Company and should
be  taken into account in assessing the Company's activities. If you are in  any
doubt  about  the  action  you should take, you should  consult  a  professional
adviser authorised under FSMA who specialises in advising on the acquisition  of
shares and other securities.

The risks noted below do not necessarily comprise all those faced by the Company
and are not intended to be presented in any assumed order of priority.

General Risks
The  Company's  future  success will also depend,  inter  alia,  on  its  future
directors and management team. The recruitment of suitably skilled directors and
retention of their services or the services of any future management team cannot
be guaranteed.
The   Ordinary  Shares  are  not  listed  or  traded  on  any  stock   exchange.
Notwithstanding  the  fact that an application will be  made  for  the  Ordinary
Shares  to  be  traded on the PLUS-quoted Market this should  not  be  taken  as
implying  that  there  will  be a "liquid" market in  the  Ordinary  Shares.  An
investment in the Ordinary Shares may thus be difficult to realise. The value of
the  Ordinary Shares may go down as well as up. Investors may therefore  realise
less  than  their  original  investment,  or  sustain  a  total  loss  of  their
investment.

Continued membership of the PLUS Market is entirely at the discretion of PLUS.
The  PLUS Market is not AIM or the Official List. Consequently, it may  be  more
difficult for an investor to sell his or her Ordinary Shares and he or  she  may
receive  less than the amount paid. The market price of the Ordinary Shares  may
not reflect the underlying value of the Company's net assets or operations.
The   share  prices  of  public  companies  are  often  subject  to  significant
fluctuations.  In particular, the market for shares in smaller public  companies
is  less  liquid than for larger public companies. Consequently,  the  Company's
share price may be subject to greater fluctuation and the Ordinary Shares may be
difficult to sell.
The  Ordinary Shares are intended for capital growth and therefore  may  not  be
suitable  as a short-term investment. Investors may therefore not realise  their
original  investment  at  all,  or  within the time-frame  they  had  originally
anticipated.

Any  changes  to  the  regulatory environment,  in  particular  the  PLUS  Rules
regarding  companies such as the Company, could for example, affect the  ability
of the Company to maintain a trading facility on the PLUS Market.

Regulatory regime and permits
The profitability of the Company will be in part dependent upon the continuation
of  a  favourable regulatory climate with respect to its current activities  and
those  proposed  in the Middle East and Greece.  The failure  to  obtain  or  to
continue  to comply with all necessary approvals, licences or permits, including
renewals  thereof or modifications thereto, may adversely affect  the  Company's
performance, as could delays caused in obtaining such consents due to objections
from third parties.

Corruption in the Company's target market
Corruption  or any distortion of official process within territories  where  the
Group  carries  on business may negatively affect those economies and  therefore
could have an adverse impact on the Company's performance.

Joint venture risk
The  Group may establish joint ventures with other entities in order to  develop
and  exploit its products and systems.  To the extent that this is the case, the
Company's  position  may  be compromised by circumstances  affecting  the  joint
venture  partner,  such  as  insolvency  or  litigation,  or  in  the  event  of
disagreement with the joint venture partner on investment strategy.

Legal and regulation risks
Various  laws, regulations and taxes may affect the Group's ability  to  conduct
business  in  its  chosen  sphere of operation.  New  or  amended  laws,  rules,
regulations  or ordinances could require significant unanticipated  expenditures
or  impose restrictions on the development of the Group's business.  Such  laws,
rules, regulations or ordinances may also adversely affect the Company's ability
to operate its business.

Economic, political and social conditions
The Group's business and prospects are subject to economic, political and social
developments  in  Greece  and the Middle East in general.   In  particular,  the
Group's business may be adversely affected by:
*    changes in those countries' political, economic and social conditions;
*    changes in policies of the government or changes in laws and regulations or
     the interpretation of laws and regulations;
*    changes in foreign exchange regulations;
*    measures that may be introduced to control inflation, such as interest rate
     increases; and
*    changes in the rate or method of taxation.
The  Group's future prospects would be materially and adversely affected  by  an
economic  downturn  in  Greece and the Middle East in  general.   The  financial
operations of the Company may also be adversely affected by the performance  and
changing financial conditions of any parties doing business with the Company.

Achievement of strategic aims
The  value  of an investment in the Group is dependent upon the Group  achieving
its  strategic aim.  Whilst the Directors are optimistic about the prospects for
the  Group  there is no certainty that the Group's business will be  capable  of
achieving  the  anticipated revenues or growth.  The  Group's  future  operating
results  will be highly dependent upon how well it manages the planned expansion
strategy.   This  growth  and expansion could place significant  strain  on  the
Group's limited managerial, financial and other resources.

Influence of significant shareholder
Euroconsultants SA will own 73.64 per cent of the Company's issued share capital
following  Admission.  As a result, Euroconsultants SA will be able to  exercise
significant   control  over  all  matters  requiring  approval  by  Shareholders
including  the  election  of directors and approval of mergers,  consolidations,
sales   of   assets,   recapitalisations  and  amendments   to   the   Articles.
Euroconsultants SA may take actions with which investors do not agree, including
actions  that delay, defer or prevent a change of control, and could  cause  the
price that investors are willing to pay for Ordinary Shares to decline.

Group operating performance and access to further capital
The  results  of  Group's operations may fluctuate, and it may not  be  able  to
achieve  revenue  growth  and profitability in the future  because  the  Group's
results  are  influenced by a number of factors, many of which  are  beyond  the
Group's  control.   If the Group does not realise sufficient revenue  levels  to
sustain profitability, it may require additional financing, which may or may not
be  available. The Group's growth and profitability may be reliant in the future
on  its  ability  to  access capital for further development. Additional  equity
fundraising  on  the capital markets may be dilutive for existing  Shareholders,
and  debt-based  funding may bind the Group to onerous covenants  and  curb  its
operating  activities.  Inability to access funding may result in a  curtailment
of the scale of the Group's business.

Dividend payment
There  can  be no assurance as to the level of future dividends,  if  any.   The
declaration,  payment  and amount of any future dividends  of  the  Company  are
subject to the discretion of the shareholders of the Company or, in the case  of
interim  dividends, to the discretion of the Directors, and  will  depend  upon,
among   other   things,  the  Company's  earnings,  financial   position,   cash
requirements,  availability of profits, as well as provisions for relevant  laws
or generally accepted accounting principles from time to time.

Currency fluctuations
The  Euro  will  be  the  Group's  functional  currency.  However,  the  Company
anticipates  that  its  business may be conducted in  jurisdictions  that  could
generate revenues, expenses and liabilities in currencies other than Euros. As a
result, the Company will be subject to the effects of exchange rate fluctuations
with respect to any of these currencies. The Company has not hedged any exchange
rate  risk.  The Group's financial statements are presented in Euro,  being  the
currency  in  which the majority of its transactions are denominated.   However,
the  Company's  Ordinary  Shares will be traded on  the  PLUS-quoted  Market  in
sterling.  As a result, Shareholders will be subject to currency risk.

Loss of key personnel
The  Group's development and prospects are dependent upon the continued services
and  performance of its senior management and other key personnel.  The loss  of
the  services  of  any  of the senior management or key personnel  may  have  an
adverse impact on the Group. While the Directors are not presently aware of  any
reasons to lead to contracts being terminated at their expiry, there can  be  no
guarantee   that  such  terminations  will  not  occur  in  the  future.    Such
terminations could have an adverse material effect upon the Group's revenues and
earnings.

Loss of key sales contracts
The Group's revenue may be dependent on a number of significant contracts.  Loss
of  any or all of these contracts going forward may have a significant effect on
the Group's revenues and earnings.

Expansion into the Middle East region
A  proportion of the intended future fundraising efforts by the Company will  be
used  for  the  development of the Group's business in  the  Middle  East.   The
implementation of the Middle East expansion strategy may come with the  inherent
difficulties  associated  with launching and managing international  operations.
If  the  Company  fails to replicate its Greek experience  in  the  Middle  East
region, then this could have a material effect on the Group's operations  and/or
profitability.

Protection of intellectual property

The Group may be unable to adequately protect its intellectual property. No
assurance is given that the Group will develop products that are capable of
being protected or that any protection gained will be sufficiently broad in
scope to protect the Group's intellectual property rights and exclude
competitors from developing similar competing technology. The commercial success
of the Group will also depend, in part, on its current and future products not
infringing intellectual property rights owned by third parties.

Other operational risks
The  Group's projects may be adversely affected by risks outside the control  of
the Group including labour unrest, civil disorder, war, subversive activities or
sabotage,  fires,  floods,  explosions  or  other  catastrophes,  epidemics   or
quarantine restrictions.

Competition
The Directors intend to continue to invest in product development and growth  of
the  business however the Group may face significant competition including  from
domestic  and overseas competitors who have greater capital and other  resources
than  the  Group  and  may  be able to provide better  services  or  adopt  more
aggressive pricing strategies. There is no assurance that the Group will be able
to compete successfully in such a marketplace.

Tax
There  may be tax implications arising from ICTV having its operations in Greece
as  opposed  to the United Kingdom.  Investors who are in any doubt about  their
tax  position  or  that  of  the  Group should consult  their  own  professional
advisers.

Legal system
The laws and regulations in Greece and the Middle East may be different to those
in  the  UK.   The  application of the laws of those jurisdictions  may  have  a
different  outcome  to  the  application of UK law in  respect  of  the  Group's
operations or any legal issues that arise.  However, the Directors are not aware
of any such legal issues outstanding or pending.

INTERIM RESULTS

The  Directors  of  the Company also announce the results of the  Company's  now
subsidiary,  ICTV, for the period to 30 June 2009 which are in line  with  their
expectations and the seasonal nature of the business. The results have not  been
reviewed by the Company's auditors.

 Period from 1 January 2009 to 30 June
                  2009
                                   Euros
                                        
Sales                             75,275
Gross Profit (loss)             (46,019)
Income Tax expense                29,775
Net Profit (loss)              (140,292)

ADMISSION DOCUMENT

Copies  of  the  Admission Documents will be available free of charge  from  the
offices  of  Axiom Capital Limited, Roman House 296 Golders Green  Road,  London
NW11  9PT  during normal business hours on any week day (Saturdays, Sundays  and
public holidays excepted) and will remain available for at least one month after
the    date    of    Admission.   Telephone   020    8455    0011    or    email
enquiries@axiomcapital.co.uk.

ENQUIRIES:
David Sinclair, Axiom Capital Limited        +44 208 455 0011
Katerina Kalligatsi, CEO and Vice President  +30 2310 804 980
The Directors accept responsibility for the content of this announcement.